This ‘Kings of Leon’ advert was released in 2008 (in conjunction with the release of the album, 'Only By The Night'). ‘Kings of Leon’ typically follows the alternative rock genre in the music that they produce. This advert in particular reflects the band’s nature greatly, as the band are known for being unique in the way they market themselves, and this poster demonstrates this well. Here we can see that the group has followed the conventional method of advertisements, the rule of three. The top sections clearly highlights the bands name, the middle displays the album cover photo and the bottom gives more information about the album. Below I have analysed the different key features that the art designer has taken in consideration when producing this eye catching magazine advert.
Design Balance: The first thing that grabs your attention to this advertisement is the artwork. Most effective adverts will always have the album artwork being the forefront to the design. This means that everything shown will follow the design to the artwork. For example, this image shows the four members of the band being portrayed as one face. The artist has done this by splitting each face into quarters, which creates a square of symmetry. Therefore, the artistic director has followed this and arranged the typeface, target symbols and logos the same to keep the equilibrium.
Design Concept: In addition to having the band members faces shown, there is a discreet design of an eagle incorporated. This reflects the bands roots of being american as it's the countries national emblem. It could be said that the group incorporated the eagle into the design as it demonstrates long life, strength and majestic looks; which are qualities that the band aim for. Moreover, the design has a night vision look to it as target symbols and green grading has been added. This could further suggest the type of music that is in the album, for example, the meaning of the album could be being able to see through difficult times in life.
Magazine Information: Another main feature of this advertisement is the use of text information. The artistic director has put the name of the album in a large green font. This is effective as it matches the colour scheme to the rest of the magazine, which therefore keeps it consistent. Persuasive language has also been incorporated into the magazine. Persuasive information could be mentioning names that the album has received, the number of sales; however in this case the popular tracks of the album has been mentioned to remind the fans which songs are included. Moreover, the phrase 'OUT NOW' in red is also another form of grabbing their attention. This is telling the audience that the album is already available and reminding fans to buy the album as soon as possible. The two logos that have been placed in the corner of the magazine ad tell the audience further information about the album, such as the record label company. The bottom left logo tells fans where you can purchase the album from (play.com).
Magazine Information: Another main feature of this advertisement is the use of text information. The artistic director has put the name of the album in a large green font. This is effective as it matches the colour scheme to the rest of the magazine, which therefore keeps it consistent. Persuasive language has also been incorporated into the magazine. Persuasive information could be mentioning names that the album has received, the number of sales; however in this case the popular tracks of the album has been mentioned to remind the fans which songs are included. Moreover, the phrase 'OUT NOW' in red is also another form of grabbing their attention. This is telling the audience that the album is already available and reminding fans to buy the album as soon as possible. The two logos that have been placed in the corner of the magazine ad tell the audience further information about the album, such as the record label company. The bottom left logo tells fans where you can purchase the album from (play.com).
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