I chose to analyse this magazine advertisement of the album ‘The Blueprint 3’ by Jay Z, as it is one of the very few advertisements (in the hip-hop genre) that don’t have an image of the artists face. I like the fact that the artist has kept the concept very simple but at the same time it is eye-catching to the viewer. All of Jay Z’s previous album covers and advertisements have included a image of himself. When Jay Z released this album in 2009, he didn’t incorporate an image of him; which could suggest and growth of establishment and fame that he has built up. This means that fans and the rest of his target audience doesn't need to see a image of his face as the name of the artist is all that is needed to sell the album. Below I have annotated the magazine advert; however I have still gone into further detail with some of the design features that the artistic designer has purposely carried out.
Design Concept: The main thrust of the album cover is the abundance of the white instruments mounted up. In addition to this, possibly the most eye-catching feature of the advert, three lines are overlaid onto the image. These lines represents the album number of the sequel, ‘Blueprint’. Having these two features as the main aspect of the advert works well as it suggests the artist uniqueness and creativity in his music.
This design has also followed the rule of thirds. The advertisement shows the artist and album name at the top, the album cover in the middle, and other information at the bottom. This shows how effective this design method is as appears on most advertisements. In addition to this, the layout of the advertisement is centred. This keeps it looking very simple but still professional.
Colour Scheme: Another reason why I find this advertisement very appealing is the choice of colour that has been chosen. Normally plain colours create a dull image, however this advertisement looks very modern and convincing because of the bold redness that has been incorporated in the album artwork. This therefore turns a simple and dull design into a modern and persuasive looking advert because the red acts as an component that keeps the audience engaged with the information being presented.
This design has also followed the rule of thirds. The advertisement shows the artist and album name at the top, the album cover in the middle, and other information at the bottom. This shows how effective this design method is as appears on most advertisements. In addition to this, the layout of the advertisement is centred. This keeps it looking very simple but still professional.
Colour Scheme: Another reason why I find this advertisement very appealing is the choice of colour that has been chosen. Normally plain colours create a dull image, however this advertisement looks very modern and convincing because of the bold redness that has been incorporated in the album artwork. This therefore turns a simple and dull design into a modern and persuasive looking advert because the red acts as an component that keeps the audience engaged with the information being presented.
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