In 2005 Coldplay released their fourth album, X&Y. Throughout the release of this album the band wanted to create a iconic image for the album. To the right is the album cover, which was designed by Tappin Gofton. Firstly looking at the album cover, we see a random collection of coloured blocks (which initially seems to have no meaning?). I’m sure fans of the band who purchased this album would of deciphered the endless possible meanings behind the cover art. However when Coldplay released this they wanted fans to do exactly that. This means that by creating a irrelevant cover art to the tracks that were included in the album still had the fans interested. Coldplay did however release the meaning behind the album art, a representation of the Baudot code. To many people, the ‘Baudot Code’ is unknown which means that Coldplay’s intentions for using this type of language was not to be recognised, but rather to be an art form that is open to interpretation. However, when you take the design to it’s raw bones, the baudot code spells ‘X&Y’.
All of the singles that were released too still followed this concept. Below shows each single that was released alongside the album, and the album art that was included. Each single had a separate colour scheme but the same concept, which made it effective as the singles were still associated to the album.
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