Film Opening Titles - Font Research

The James Bond typeface is very iconic due to the establishment of the brand. The spacing of the words are wide to emphasis the name and the look of the franchise. Moreover all of the names are in full capitals, which makes the words stands out more to the audience.

The Colour Scheme - The colour’s used in this opening title are kept simple but still effective. Having white font overlaying onto a dark eerie backdrop makes the titles stand out more, which then in turn will attract the audience. 

The Font - The font for ‘Skyfall’ looks classy and traditional which reflects the nature of James Bond. This means that this type of font will embellish into the film and therefore make the film look more professional overall.

‘The Imitation Game’ (2014) is one of my favourite designs in terms of the typography that was used. This film is set in World War II, where a mathematician, Alan Turing tries to crack the enigma code to win the war. The opening titles to this film is very effective as all the credits have been animated and designed to look like a code. This means that animation of random letters to form the credit worked very effectively as it fits well with the context of the film.

The colour scheme of the typography is bright white which dominates and takes your eyes to the letters rather than the images behind in. 

Unfortunately I cannot get hold of the opening titles, but the trailer uses the same pattern and method of portraying  the text - which can be viewed below.