Primary Research - Interviews | Final Task

Our target audience for our film is both male and female from 15-55. We thought this age range was a suitable choice as the genre and complexity would generally only cater for people over the aged of 15. People under the age of 15 therefore may find the film complicating due to the nature of it being a spy based thriller and the in depth connotations made. From considering our target audience, we had to carry out some primary research to see if this was the approbate age range.

Primary Research is another vital process in the Pre-Production stage. To make sure we covered this stage thoroughly we used multiple mediums to collect information. We filmed 2 groups of students (6people) at Shiplake College to gather information. In addition to this - we also collected information through the use of online questionnaires and sharing them onto our social media, and interviewed a few members of the general public that came under our desired target audience. Interviewing in my mind is a very effective technique of research methods as it allows the interviewer to explain answers and opinions in more depth - rather than just giving them a multiple choice questionnaire which doesn't show how much thought a respondent has put in.

Below shows a three part series to our Audience Research. For the first two groups (Shiplake College students) we asked them to watch a clip of 'Skyfall' and then discussed about what they liked and disliked about it. The third part was a gauge for understanding to how we need to convey our opening sequence and what needs to be included.