Evaluation Question 4 | Final Task

4. Who would be the audience for your media product?

This is Matt Bartlett. He is from London and is 21years old. Matt is a website designer and based in Soho. He enjoys playing rugby and is a big fan of Chelsea FC. Matt lives in the heart of the city with his girlfriend, who likes to spend time with when he's not working! Both are huge film fans, especially thrillers, and regularly attend the cinema. Matt's favourite movie is 'Taken' because of the sheer terror and tension throughout the film. Matt is a perfect example of our target audience because he fits right into the age range as well as having high interest of the genre itself. Both him and his girlfriend are fans of Ben Howard and recently attended his gig at the O2 Apollo. Anonymous is about suspense and suspicion and these interests of Matt's are the reason why he becomes the ideal audience member.

Institutions follow this concept and method for their marketing process so they can more effectively target audiences. This means that they create opportunities to undergo synergy with companies that match their target audience. For example, Skyfall went into synergy with Heineken, because they both had the same target market.