Ideal Audience Member | Pre-Production

This is Katie Shore. She is 21 and lives in Brighton. Her occupation is a journalist/photographer for the local newspaper, hoping to move to London and work for a more prestigious paper. She also hopes to improve her skills in photography enough so that her pictures will be used in popular geographic magazines. She has a boyfriend that she met on a photography course in London called Craig, whom is 23 years old and lives in Oxford. She lives in a medium sized flat in Brighton near the pier with a few close friends and her family live in a house on the outskirts of Brighton. In her free time she enjoys taking photos, going on walks, hanging out with her friends and boyfriend, travelling and listening to music. Her favourite genre of music is indie pop and her favourite artist is Coldplay. Her favourite song is Yellow by Coldplay and she also enjoys Ben Howard and Jack Garratt. She buys her favourite artist's albums or any that she enjoys the songs of (Digipak). She loves listening to covers of songs by hardly known artists as they give an original spin on the lyrics. In regards to her preference of music video content, she enjoys watching more of an equal split between an interesting narrative with performance as it gets boring otherwise. This makes her a perfect audience member for our music video as she fits into the target age group and gender, in addition to this she enjoys the same genre and similar artists to the artist and theme we have chosen.

Audience Research 1 | Pre-Production

Casting | Pre-Production

Louise and I have always thought that the casting process is one of the most important factors in creating a successful music video. We have always wanted to cast people who will produce a convincing performance, as it will reflect the quality of our music video. Over the past few weeks, we have looked at various different people who could fill our roles, and we feel the decisions we have made have been the right ones.

Our main narrative character, will be played by Ania Magliano-Wright. Ania is a 17y/o aspiring actress who has already made her mark in many short films, such as 'THE 56 YEAR OLD BOY'; which was produced by the famous YouTube, Bertie Gilbert. We are very happy to be having Ania acting in our music video as her skills are a fundamental aspect in conveying a such powerful narrative. 

Harvey Causon is our other main character, who will be the performer in the music video. Harvey is a very gifted musician, who hopes to pursues his talents when he finishes school next year. We believe he is perfect for this role, as he too will carry the deep meaning of the song throughout, due to his performance experience.

Planning Contact Sheet | Pre-Production

Digipak Moodboard - Design Idea 2 | Pre-Production

The next design concept that Louise and I have thought of is based around a plug hole. Due to the narrative side of our music video being based around a bathroom, we thought it would be good to explore different features of a bathroom scene. We thought of incorporating a plug hole onto the CD itself as the shape of the plughole will fit perfectly around the CD. To make this more captivating for the user, we would add a streak of blood running down the drain which would be placed under the CD. This means that as the user removes the CD out of the casing, they would effectively see down the drain. We could expand on this by adding streaks of makeup, which would suggest the grieving of the girl. This concept is a great fundamental foundation to work from as we can adapt to it as our ideas develop.

Digipak Moodboard - Design Idea 1 | Pre-Production

The collection of pictures below is one design idea for our digipak. This idea is based around the girl (the character used in the music video) looking into a mirror, with condensation layered over the mirror. In order for the viewers to distinguish and see her more clearly we will have typeface written into the condensation; saying the name of the artist and album name. The typography will most likely to be written in bold text so that the fans can see the character. Moreover, we will surround the foreground with typical public toilet tiles, that will add realism and texture to the design concept.

In terms of the CD itself, Louise and I have thought of an idea of incorporating a extreme closeup of the girl's eye onto the CD itself. The iris will be surrounded around the centre of the CD, meaning that the centre of the CD will act as the pupil. The design will be similar to the first shot in our music video of the girl crying into the camera. This will be effective as the digipak will follow the the formality of our music video, causing a greater interconnectivity between the two.

Storyboarding Process | Pre-Production

Below shows a timelapse of the storyboarding process. We filmed Louise's mother (who is an artist) sketching the first shot in our music video (an extreme closeup of the girl's eye).