Question 4 | Evaluation

How do you use new media technologies in the construction and research, planning and evaluation stages?

Throughout the development of our products I have used multiple  social media websites which have enabled us to showcase, market and organise our Album release. One main social networking site that we used was YouTube. This platform is great for uploading videos as you can create a channel for YouTube members to subscribe to which will inevitably allow you to build your audience. In the future, creating a specific channel for our record label would be a viable and effective option. This is more beneficial than uploading our media project onto personal youtube channels, as we can build a audience specifically based around our record label, Hampton Music Entertainment. Moreover, YouTube easily allows you to flip back to your personal channel within the same account which would be very useful for myself. 

We also used Facebook (another major/popular social networking site) frequently during the release of the Album. We mainly used it for two reasons; planning & marketing the album release. In terms of planning, we used this platform to communicate to our cast. This allowed us to organise anything that had to be done prior to the filming (We also used What’s App for this). Marketing the album on Facebook was a fundamental aspect into our publicity as it create attract a wide range of audiences. We created a Facebook page that was solely used to market the latest album (see picture below). Users can keep up to date with the release of Lo-Fang’s Album. We can also analyse the popularity of each post. It must also be said that in the future we have the option to advertise the album on Facebook through their commercial revenue feature.

Another resource that became vital for our project was Blogger. Blogger is a blog-publishing service that allows users to create your own blog and post whenever you like. This was useful for me as I could upload anything onto my blog, from videos to written posts. I could also easily embed videos, post and other links from external websites. This therefore allowed my blog and work to bond more effectively.