Behind the Scene Photos

Music Video Rough Cut | Post-Production

Below is our rough cut of our music video. I also jotted down a list of points that I think needs to be improved or fixed, before we release the final version. (see below)

Promotion - Social Media | Post-Production

In order to make sure that our music video is promoted as as much as possible, we have created a Facebook Page in the hope that we can build a fan base before the release of the music video. On this page we have released a teaser trailer which can be seen in my previous post. 

Music Video Teaser | Post-Production

**Watch in HD & with Good Headphones/Speakers**

Digipak Development 2 (Sketches) | Production

FRONT

BACK

 INSIDE WITH DISC

  INSIDE WITHOUT DISC

SPINE

Digipak Development | Production

Below is a few potential front cover images for our Digipak.

Audience Research 3 | Production

This is the third part to our audience research. Louise and I wanted to ensure that the footage that we collated on the two days of filming was liked and therefore successful. Therefore, we put together a montage of the clips and showed it to our desired target audience. We asked students at Shiplake College to give us as honest feedback as possible so that we can use this to improve on when we come to cut the final version.

We also watched other groups music videos and gave them feedback, in which they can use to improve on. (See feedback below)

Audience Research 2 | Digipak Development

Create your own user feedback survey

Day 1 & 2 Filming Montage | Production

We have compiled a few shots from both of the days of filming into a short montage video. Louise and I thought that this would be a good idea so that we could get a feel for the video by linking up the audio with the visuals. As this is only the raw footage, there is still lots of work to be done with the visuals in post-production, e.g. blacking out objects in the background!

Organising Raw Files | Production

Last night we filmed our second set of shots for our music video. This means that, we have now completed the artificial bathroom scene and the performance aspect of the video (2/4 scenes complete!) To ensure that our media files are organised efficiently before we come to the post-production stage, we have renamed the files under an appropriate title (this can be seen in the top left box) and we have backed up the footage in three separate location (One Drive, 2 External Hard Drives).

We are very happy with the shots that we have filmed so far and hope that the quality of content for the rest of the upcoming shoots are too a high standard.

Filming Day 1 | Production

Storyboards | Pre-Production

Location Shots | Pre-Production

Risk Assessment | Pre-Production

Shooting Schedule | Pre-Production

Pre-Visulisation | Pre-Production

Makeup Practice (Bruising) | Pre-Production

Below shows some attempts of bruising that we tested out on a girl's arm. We intended to create bruising from makeup that indicate injuries that the girl have got from her boyfriend beating her up. We found that these tests were good but could be improved when we come to shoot the scene. As the music video involves multiple closeups of her injuries, it is vital that we make them as realistic as possible. For example, one improvement could be for the colour of the makeup to be less harsh which will therefore blend in better to the skin.

Location Filming Request | Pre-Production

Below shows a example of emails that we have exchanged from various staff members around school. These emails in particular show us asking for permission to film in the locations that we have decided on.

Test Shots 2 - Performance | Pre-Production

The other day we did the second half to our test shots. We set out to see if the performance aspect of our music video was as good as our expectations. We found that doing these tests shots was very useful as we could highlight any issues. One problem that we found was the quality of the visuals were very poor; this was due to us having to shoot in low light. The bad quality of the video came from the choice of lens. We chose to use a 18-55mm lens, which we found was not suitable as it couldn't allow enough light into the camera (for the situation we were filming in). However, even though our test shots look very unsuitable for our actual music video, we have found a solution. By using a 55mm prime lens, the camera will be able to gain much more light because the lens has a fixed aperture. We are also going to use a Canon 70d as it has a higher frame sensor than the Canon 700d.

Also, when we come to film the music video, the walls of the set will be covered in white cloth. This will make the performance look much more cinematic as it will create the room into a white box. This will also allow the led coloured lights to reflect of the walls easier. Below shows a music video by ‘Neon Jungle’ who portray that kind of look that we are striving for.

Test Shots 1 - Artificial Bathroom | Pre-Production

Yesterday, Louise and I did some test shots for one of our scenes in the music video. We were curious to see how the lighting and camera construction would come out like. Below shows the results that we got. We were very happy with the smooth movement that the camera slider provided, however the lighting did sometimes seem to be an issue. For example, at 0:04 you can see the background which could be argued as a distraction for the viewer. This means that when we come to film our music video, we will need to be aware with the use of lighting. Possible solutions for this could be either using black borders when filming or correcting it in post. 

Ideal Audience Member | Pre-Production

This is Katie Shore. She is 21 and lives in Brighton. Her occupation is a journalist/photographer for the local newspaper, hoping to move to London and work for a more prestigious paper. She also hopes to improve her skills in photography enough so that her pictures will be used in popular geographic magazines. She has a boyfriend that she met on a photography course in London called Craig, whom is 23 years old and lives in Oxford. She lives in a medium sized flat in Brighton near the pier with a few close friends and her family live in a house on the outskirts of Brighton. In her free time she enjoys taking photos, going on walks, hanging out with her friends and boyfriend, travelling and listening to music. Her favourite genre of music is indie pop and her favourite artist is Coldplay. Her favourite song is Yellow by Coldplay and she also enjoys Ben Howard and Jack Garratt. She buys her favourite artist's albums or any that she enjoys the songs of (Digipak). She loves listening to covers of songs by hardly known artists as they give an original spin on the lyrics. In regards to her preference of music video content, she enjoys watching more of an equal split between an interesting narrative with performance as it gets boring otherwise. This makes her a perfect audience member for our music video as she fits into the target age group and gender, in addition to this she enjoys the same genre and similar artists to the artist and theme we have chosen.

Audience Research 1 | Pre-Production

Casting | Pre-Production

Louise and I have always thought that the casting process is one of the most important factors in creating a successful music video. We have always wanted to cast people who will produce a convincing performance, as it will reflect the quality of our music video. Over the past few weeks, we have looked at various different people who could fill our roles, and we feel the decisions we have made have been the right ones.

Our main narrative character, will be played by Ania Magliano-Wright. Ania is a 17y/o aspiring actress who has already made her mark in many short films, such as 'THE 56 YEAR OLD BOY'; which was produced by the famous YouTube, Bertie Gilbert. We are very happy to be having Ania acting in our music video as her skills are a fundamental aspect in conveying a such powerful narrative. 

Harvey Causon is our other main character, who will be the performer in the music video. Harvey is a very gifted musician, who hopes to pursues his talents when he finishes school next year. We believe he is perfect for this role, as he too will carry the deep meaning of the song throughout, due to his performance experience.

Planning Contact Sheet | Pre-Production

Digipak Moodboard - Design Idea 2 | Pre-Production

The next design concept that Louise and I have thought of is based around a plug hole. Due to the narrative side of our music video being based around a bathroom, we thought it would be good to explore different features of a bathroom scene. We thought of incorporating a plug hole onto the CD itself as the shape of the plughole will fit perfectly around the CD. To make this more captivating for the user, we would add a streak of blood running down the drain which would be placed under the CD. This means that as the user removes the CD out of the casing, they would effectively see down the drain. We could expand on this by adding streaks of makeup, which would suggest the grieving of the girl. This concept is a great fundamental foundation to work from as we can adapt to it as our ideas develop.

Digipak Moodboard - Design Idea 1 | Pre-Production

The collection of pictures below is one design idea for our digipak. This idea is based around the girl (the character used in the music video) looking into a mirror, with condensation layered over the mirror. In order for the viewers to distinguish and see her more clearly we will have typeface written into the condensation; saying the name of the artist and album name. The typography will most likely to be written in bold text so that the fans can see the character. Moreover, we will surround the foreground with typical public toilet tiles, that will add realism and texture to the design concept.

In terms of the CD itself, Louise and I have thought of an idea of incorporating a extreme closeup of the girl's eye onto the CD itself. The iris will be surrounded around the centre of the CD, meaning that the centre of the CD will act as the pupil. The design will be similar to the first shot in our music video of the girl crying into the camera. This will be effective as the digipak will follow the the formality of our music video, causing a greater interconnectivity between the two.

Storyboarding Process | Pre-Production

Below shows a timelapse of the storyboarding process. We filmed Louise's mother (who is an artist) sketching the first shot in our music video (an extreme closeup of the girl's eye). 

Brainstorming Ideas | Pre-Production

Below shows a filmed meeting that Louise and I had this morning regarding ideas for our music video. The discussion lasted an hour but to make it more interesting to watch we took most of the footage and put it into a time-lapse. 

Treatment Presentation | Pre-Production

The other day we presented our treatment to our class. We went into thorough detail about the makeup of the video, e.g. location of filming, concept of video, desired target audience, etc. In addition to the video of the treatment below, I have included a copy of the Prezi presentation.

Album Advertisement Analysis 5 - The Fame Monster (Lady Gaga)

Album Advertisement Analysis 4 - Mylo Xyloto (Coldplay)

Album Advertisement Analysis 3 - Who You Are (Jessie J)

Album Advertisement Analysis 2 - The Blueprint 3 (Jay Z)

I chose to analyse this magazine advertisement of the album ‘The Blueprint 3’ by Jay Z, as it is one of the very few advertisements (in the hip-hop genre) that don’t have an image of the artists face. I like the fact that the artist has kept the concept very simple but at the same time it is eye-catching to the viewer. All of Jay Z’s previous album covers and advertisements have included a image of himself. When Jay Z released this album in 2009, he didn’t incorporate an image of him; which could suggest and growth of establishment and fame that he has built up. This means that fans and the rest of his target audience doesn't need to see a image of his face as the name of the artist is all that is needed to sell the album. Below I have annotated the magazine advert; however I have still gone into further detail with some of the design features that the artistic designer has purposely carried out. 

Design Concept: The main thrust of the album cover is the abundance of the white instruments mounted up. In addition to this, possibly the most eye-catching feature of the advert, three lines are overlaid onto the image. These lines represents the album number of the sequel, ‘Blueprint’. Having these two features as the main aspect of the advert works well as it suggests the artist uniqueness and creativity in his music.

This design has also followed the rule of thirds. The advertisement shows the artist and album name at the top, the album cover in the middle, and other information at the bottom. This shows how effective this design method is as appears on most advertisements. In addition to this, the layout of the advertisement is centred. This keeps it looking very simple but still professional.

Colour Scheme: Another reason why I find this advertisement very appealing is the choice of colour that has been chosen. Normally plain colours create a dull image, however this advertisement looks very modern and convincing because of the bold redness that has been incorporated in the album artwork. This therefore turns a simple and dull design into a modern and persuasive looking advert because the red acts as an component that keeps the audience engaged with the information being presented.

Album Advertisement Analysis 1 - Only By The Night (Kings of Leon)

This ‘Kings of Leon’ advert was released in 2008 (in conjunction with the release of the album, 'Only By The Night'). ‘Kings of Leon’ typically follows the alternative rock genre in the music that they produce. This advert in particular reflects the band’s nature greatly, as the band are known for being unique in the way they market themselves, and this poster demonstrates this well. Here we can see that the group has followed the conventional method of advertisements, the rule of three.  The top sections clearly highlights the bands name, the middle displays the album cover photo and the bottom gives more information about the album. Below I have analysed the different key features that the art designer has taken in consideration when producing this eye catching magazine advert.

Design Balance: The first thing that grabs your attention to this advertisement is the artwork. Most effective adverts will always have the album artwork being the forefront to the design. This means that everything shown will follow the design to the artwork. For example, this image shows the four members of the band being portrayed as one face. The artist has done this by splitting each face into quarters, which creates a square of symmetry. Therefore, the artistic director has followed this and arranged the typeface, target symbols and logos the same to keep the equilibrium. 

Design Concept: In addition to having the band members faces shown, there is a discreet design of an eagle incorporated. This reflects the bands roots of being american as it's the countries national emblem. It could be said that the group incorporated the eagle into the design as it demonstrates long life, strength and majestic looks; which are qualities that the band aim for. Moreover, the design has a night vision look to it as target symbols and green grading has been added. This could further suggest the type of music that is in the album, for example, the meaning of the album could be being able to see through difficult times in life. 

Magazine Information: Another main feature of this advertisement is the use of text information. The artistic director has put the name of the album in a large green font. This is effective as it matches the colour scheme to the rest of the magazine, which therefore keeps it consistent. Persuasive language has also been incorporated into the magazine. Persuasive information could be mentioning names that the album has received, the number of sales; however in this case the popular tracks of the album has been mentioned to remind the fans which songs are included. Moreover, the phrase 'OUT NOW' in red is also another form of grabbing their attention. This is telling the audience that the album is already available and reminding fans to buy the album as soon as possible. The two logos that have been placed in the corner of the magazine ad tell the audience further information about the album, such as the record label company. The bottom left logo tells fans where you can purchase the album from (play.com).

Album Cover Analysis 4 - Settle (Disclosure)

Album Cover Analysis 3 - Tourist History (Two Door Cinema Club)

Album Cover Analysis 2 - Definitely Maybe (Oasis)

Album Cover Analysis 1 - X&Y (Coldplay)

In 2005 Coldplay released their fourth album, X&Y. Throughout the release of this album the band wanted to create a iconic image for the album. To the right is the album cover, which was designed by Tappin Gofton.  Firstly looking at the album cover, we see a random collection of coloured blocks (which initially seems to have no meaning?). I’m sure fans of the band who purchased this album would of deciphered the endless possible meanings behind the cover art. However when Coldplay released this they wanted fans to do exactly that. This means that by creating a irrelevant cover art to the tracks that were included in the album still had the fans interested. Coldplay did however release the meaning behind the album art, a representation of the Baudot code. To many people, the ‘Baudot Code’ is unknown which means that Coldplay’s intentions for using this type of language was not to be recognised, but rather to be an art form that is open to interpretation. However, when you take the design to it’s raw bones, the baudot code spells ‘X&Y’. 

All of the singles that were released too still followed this concept. Below shows each single that was released alongside the album, and the album art that was included. Each single had a separate colour scheme but the same concept, which made it effective as the singles were still associated to the album. 

Music Video Analysis 5 (Narrative) - Ben Howard

Music Video Analysis 4 (Narrative) - Tom Odell

Music Video Analysis 3 (Narrative) - Jack Garratt

Music Video Analysis 2 (Narrative) - Birdy

Music Video Analysis 1 (Performance) - Adele

I chose this music video to analyse as I wanted to see how 'live performance' music videos can be constructed and why there's a purpose of making them. This video in particular, 'Set Fire To The Rain' (by Adele) is very eye catching due to the complementation of the visuals and sound. For example, at every instance the movement in the pictures is never idle. This means that the vast majority of shots has movement from either the camera or the performance itself, which will therefore keep the energy to the video. For example, at 1.00 we see a tracking shot behind the crowd. This is a very effective shot as it gets the audience involved, which not only keeps the energy to the video but creates a desire for the audience to be there. 

According to ‘Sven Carlson’ this music video acts as the ‘commercial exhibitionist’ as it gives a platform for the artist, Adele to market herself. The photo to the left is a perfect example for this. Here the camera positioned below and facing up towards her. This is a very conventional choice to make as a director as it gives the artist another dimension of superiority. Moreover, the corroborate that, the elegant use of lighting has a major factor to play as well. Both the unique backdrop and the spotlight aiming towards the camera helps with the portrayal of the artist. We as the fans, want to see the artist in her best image and by having external factors, such as the location, it will emphasis this even further and make her look more admirable. For example, At 0.58 we see a pedestal shot of the Royal Albert Hall. This is very significant as it creates further effect to show the artists sophistication which therefore reflects the nature of her performances. This effect is also helped by the constant sounds of excitement from the crowd.  

As with most music videos, the pictures of the video is cut to the beat of the music. When the ‘beat’ drops as such, Adele is always shown. The artist is taken up in most of the frame - further showing her significance. The editing has been done in this way to show her status and emotions to the song. 

In my eyes, the overall aim of this video is to make fans want to experience the Artist perform live. This means that the video acts as a marketing tool for Adele and her concerts. 

Deadline Dates | Pre-Production

Below shows the deadline dates for pre-production. All of the pre-production work has been deadlined to be completed by the end of October.

Across the Pond (Short Film)

Over the summer, I created a new film called 'Across The Pond'. I thought it would be good to showcase this onto my A2 blog as I learnt new skills that may now be used in my A2 music video. For example, from learning how to do linear wipes in my preliminary task, which I then incorporated into this film. Below shows an example of when I used it in the film (0:21). 

Milky Chance Practice Music Video

In order for us to get familiar overview of the production of music videos, we thought it would be a good idea to create a rough edit of a music video. Due to this video being a practice, we took a section from the song 'Stolen Dance' and produced it in 48hours. This task has allowed me to learn a wider range of camera and editing skills. i.e producing a linear wipe transition (an example of this can be seen at 1:26 - 1:32).  

MY POSTS FROM NOW ON WILL BE MY A2 COURSEWORK

Evaluation Question 7 | Final Task

7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Looking back at my preliminary task, I feel that I have learnt multiple techniques that allowed me to progress to the full product. Since the preliminary task, I have learnt how to create much more high quality and 'professional' looking shots by using the same camera (Canon 700D). One technique that I learnt is how to shoot in a flat profile picture style. Shooting in a flat profile is very beneficial as it enables the camera to pick up more detail into the picture. This is because all of the contrast and saturation has been taken out of the picture. This means that when you come to colour correct in post production, you can add your own contrast and saturation accordingly. 

Below I have created a comparison video of the rough cut and the final version of Anonymous to show the difference between a flat profile picture style and a fully graded piece of footage.

Also since my preliminary task I have been able to widen my creativity with the use of camera shots. For example, at the start of the sequence the journey of the bag needed to be fast paced and not time consuming for the audience. This meant that, when the bag travelled from cookham to London we had to show this as quickly as possible. The most traditional way of showing this is the use of adding a transition between clips (which implies passing of time). Due to growth and confidence in the way I can film and edit since the preliminary task, we added physical transitions instead. This is a very effective technique as the transitions are within the footage, which therefore keeps the flow of action.

Moreover, from looking back at the Preliminary Task I have learnt that when creating a text you need to meet all the criteria that is asked. I know this sounds straightforward but it is easier said than done. When shooting a film, it is easy to fall into the trap of making something that its not. For example, if we edited 'Anonymous' differently and made it into a montage sequence, it could have easily looked like a trailer of a film. This is the same with our preliminary task. We had no conversational dialogue between the two people in our continuity sequence, because we wanted the interrogator to seem powerful. However this ended up not working in our favour as we didn't meet the criteria of having a two way conversation, which therefore meant that we didn't execute our piece at a high-standard. 

Another aspect in which I feel I have improved is my progression of time management and planning. I have improved this by making sure I meet deadlines. To make sure I met these, one of my improvements that had to be made was editing more efficiently on Premiere Pro. This was done through the use of editing as much as possible. For example, we edited a few videos before our final task, i.e. the Audience Research segments, which allowed me to widen my skills on the platform. Planning was also improved by organising more meetings with my group outside class. In addition to this we set up two social media group accounts (WhatsApp & Facebook) which also allowed us to constantly communicate with each other. 

Since my preliminary task, I have also understand a range of institutional tasks, e.g. producing storyboards, risk assessments and shooting schedule. These tasks are vital in the industry as it allows them to follow the pre-prouduction stage effectively. For example, risk assessments need to be done to ensure that all safety measures have been put in place. In our preliminary we were relaxed when it came to the risk assessment, e.g. looking after our property at all times. However, developing this into our final task, we made sure that we kept hold of all of our equipment at all times, especially when we were filming in London. These safety measures were put in place to make sure that we didn't lose or get any of our belongings stolen.

Here you can see two shots (One from my preliminary task & one from the final task) where I feel that I made a marked improvement in my use of framing and decision making. I feel that I've shown a improvement in this particular shot as I thought through exactly why the shot was needed. In this case we needed to this Point of view shot type as I wanted to create a clip where you see a courier looking into the red bag and the audience recognising his reaction. This therefore shows that, the specific shot that we used, applied well with the opening as it would naturally draw the audience into wanting to watch more. Whereas in the preliminary task, we purely used this shot type for an effect. The framing of this shot is also unique as you can clearly notice that the he is looking into the bag through the use of having the edges of the bag around the frame. Moreover through the use of the bag getting zipped up, improves on the uniqueness that we created in the preliminary task. The zipping of the bag acts as a physical transition to the end of the opening titles.

Evaluation Question 6 | Final Task

6. What have you learnt about technologies from the process of constructing this product?

This screenshot to the left shows the post production stage of Anonymous. In this instance we can see the fundamental aspects that has been put into the overall 'look' of this shot. For example, in the effects control panel you can see that this particular shot has been colour corrected.  A leave colour effect has been added and a garbage matte has been overlaid onto the clip. It must also be said that I also put a 'change colour' effect to this clip as the colour of the bag differed to all of the other shots in the sequence (this is due to control of light when filming in public!). This process simply consisted of pinpointing the colour of an existing clip and placing the exact RGB colour code onto this clip. This would therefore increase continuity throughout the sequence. 

Alongside the video which I made, I have also written a post on the equipment that we used throughout the process of creating Anonymous. Here you can see why each piece of equipment was needed and how it allowed us to create the results that we did.

Equipment Breakdown for Anonymous

Other Technologies Used

Social Media

Throughout the development of the final product I have used multiple social media websites which have enabled us to showcase, market and organise our project. One main website that we used was Youtube. This platform is great for uploading videos as you can create a channel for youtube members to subscribe to which will inevitably allow you to build your audience. We created a channel page for our media group as we wanted a space to put all of our work onto. This is more effective than uploading our media project onto personal youtube channels, as we wanted to build a audience based around our production company. Moreover, Youtube easily allows you to flip back to your personal channel within the same account. 

We also used Facebook frequently during the process of creating Anonymous. We mainly used it for two reasons; planning & marketing the film. From the beginning we set up a private group page for us to all communicate between lessons. This allowed us to organise anything that had to be done before each lesson or before a shooting day. Screenshots of our group page can be seen here. 


In addition to this, when we released the opening sequence to our film we wanted to promote the video to as many people as possible. Off the back of this, we have set up a Facebook Page for users to like and keep updated with the movie. Currently we have over 152likes, which is very beneficial for the promotion of our film.

Another resource that became vital for our project was Blogger. Blogger is a blog-publishing service that allows users to create your own blog and post whenever you like. This was useful for me as I could upload anything onto my blog, from videos to written posts. One aspect I liked about blogger is that I have learnt how to embed posts from other websites, such as Youtube. This therefore integrates all of my resources together and makes the upload process much easier! 

Evaluation Question 5 | Final Task

How did you attract/address your audience?

Planning notes for Evaluation Q5 | Final Task

Evaluation Question 4 | Final Task

4. Who would be the audience for your media product?

This is Matt Bartlett. He is from London and is 21years old. Matt is a website designer and based in Soho. He enjoys playing rugby and is a big fan of Chelsea FC. Matt lives in the heart of the city with his girlfriend, who likes to spend time with when he's not working! Both are huge film fans, especially thrillers, and regularly attend the cinema. Matt's favourite movie is 'Taken' because of the sheer terror and tension throughout the film. Matt is a perfect example of our target audience because he fits right into the age range as well as having high interest of the genre itself. Both him and his girlfriend are fans of Ben Howard and recently attended his gig at the O2 Apollo. Anonymous is about suspense and suspicion and these interests of Matt's are the reason why he becomes the ideal audience member.

Institutions follow this concept and method for their marketing process so they can more effectively target audiences. This means that they create opportunities to undergo synergy with companies that match their target audience. For example, Skyfall went into synergy with Heineken, because they both had the same target market.

Evaluation Question 3 | Final Task

3. What kind of media institution might distribute your media product and why?

A distributor is a company who is responsible for marketing and distributing films. They will choose which platform to release your film on and give a date for release. For example, one of the world leading distributors, Universal Pictures, are responsible for marketing and selling the release of films. For example, a production company like Original Film will go to Universal Pictures (because of their establishment) and synergise to release the film 'The Fast and Furious'. Depending on the films popularity, Universal Pictures will release the film on multiple platforms. In this case, 'The Fast and Furious' was released on Box Office, DVD and a variety of revenue streams. However it must be said that this film was produced in 2001, and since then platforms for films have developed into on-demand and other means of viewings. Which means that the release of 'Fast & Furious 6' would have been released on home media.

Who is going to distribute Anonymous?

Anonymous has been made to fit into the mainstream film sector. Due to this being the case, we are wanting to go down the traditional route of distributing a mainstream film. Unlike films such as 'A Field in England', where they distributed the film on all platforms simultaneously, we wanted to target a wide audience on a large scale. Don't get me wrong, simultaneous release is effective if you're an independent company and targeting a niche audience but in our case we were in a different scenario. Moreover it must said that the main difference between distribution of independent companies and major companies is that independent companies don't do vertical integration, which will therefore limit how they can market their film on a large scale. 

20th Century Fox would be an ideal distributor for Anonymous. The reason for this is because they have the knowledge and a good reputation for distributing thriller films. For example, Taken (2009) made a domestic gross of $145,000,989. This clearly shows that Fox know exactly how to market these types of films. Moreover they already have an existing audience for Thriller films, and by using Fox, we as a production company can utilise their audience following. 

How we are going to distribute Anonymous?

1) The Box Office

The Box Office is the most traditional but one of the most effective techniques of distributing a film. Cinemas charge up to £15 for a viewing and are open all day. This means that distributors will receive a large proportion of these profits. By looking at this graph, we can see that the average ticket price in the U.S is rising every year. This therefore means that we can target regular cinema audiences so that we and Universal will receive as much revenue as possible.

2) DVD Release

However people who don't go to the cinema regularly because of the increase in price, etc will be able to find Anonymous on DVD. Customers who aren't willing to spend a lot of money at the cinema have the option to buy the film on DVD release instead. Nowadays, DVD are around the same price as one cinema viewing, which could therefore be a popular choice to many viewers. Nevertheless we still want to capitalise profit from cinema release, so we will release home cinema, etc 3 months after paths The Box Office opens.

3) On Demand & Streaming

This method of distribution is the newest and becoming one of the most popular forms of viewing films. This is the cheapest way of watching a film. For example, membership for Netflix is £5.99 for a month, with over 1000 films to watch from. 

However the drawbacks are that films are released onto these on-demand sites at least 5 years after the release date of the film. This is a potential market for Anonymous as we can put our film onto these websites when our sales in DVD's fall. The chart shows below the increase in memberships over the years, which therefore shows the potential scaleability of the market in the near future. 

Research from Pearl & Dean:

Below shows the figures for the film San Andreas. From looking at these stats we can see that the audience population of this film is male dominated. This is generally due to the film being a thriller, action and crime based, which males are more attracted to this. 

So why did we aim at this group specifically?

Firstly, I've always liked the fact that this genre naturally leaves questions and mystery to the audience, and because of this we wanted to create something that would embed the same characteristics. Another reason why be targeted this group specifically (Male & between the age of 17-24) was because this age group are more inclined to go to the cinema - especially on a opening weekend. Below shows this. These stats show that 15% of male aged 15-24 visit the cinema the most. This could be due to younger people preferring to go out instead of watching a film at home, and more willing to purchase the ever increasingly price for a cinema ticket.